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What advertisers are saying:

"Advertising in Late Model Digest has worked from the start. It has enabled me to reach a national market for a reasonable price."

- Mike Feldner, MFR Enterprises, Wales, Wis.

"Late Model Digest is the only place we advertise, so I know that it works. It works so well I don't need to advertise anywhere else."

- Wayne Robertson, Broad Wheels, Oneonta, Ala.

"Late Model Digest … without a doubt the most effective media available to reach those respective markets, bar none. Late Model Digest has been a significant influence in our products becoming so successful, so fast."

- Trent Thomasson, Essex Parts Services Inc., Gastonia, N.C.

"Advertising in Late Model Digest gets the job done. It reaches the people that we need to reach in order to have a successful racing series."

- Ben David Atkinson, former Southern All Stars promoter, Huntsville, Ala.

Late Model Digest is published every other Wednesday, mid-January through mid-December, for a total of 24 issues annually. Deadline for advertising copy is the Friday before publishing date. Refer to our advertising copy deadlines.

Late Model Digest is distributed nationwide throughout the continental United States and Canada. Distribution is accomplished through our ever-growing subscription base, our track sales program as well as free handouts in pits and at selected tracks. You get national coverage at regional prices.

(Rates effective Jan. 1, 2013)

Size (inches) Price
Back cover 10 X 10 $1050
Full Page 10 X 10 $650
Two-thirds page 7.5 X 9 $500
Half page (horizontal) 10 X 5 $375
Half page (vertical) 5 X 10 $375
One-third page 5 X 6.75 $260
Quarter page 5 X 5 $205
One-eighth page 5 X 2.5 $120
Business card
(24-issue contract required)
3.875 X 1.75 $600/yr
Per spot color ---- $100
Four color ---- $200

(Discounts are available for frequent advertisers; advertisers are billed monthly with payment due upon receipt of invoice)

Classified advertisements are $20 for a three-issue run (the minimum requirement). Ads will appear after payment is received. Call (828) 837-9539 for more details. We request that all classified ad copy be sent via fax or U.S. mail. We cannot accept classified advertising copy via telephone. You may, however, submit classified advertisements (and pay for them) via our secure server.

Requested positioning of advertising, excluding the inside covers and back cover, will be followed as closely as possible. However, we reserve the right to place advertising in a better position without increased charge. The publisher reserves the right to locate ads as space permits.

Late Model Digest is a four-column tabloid newspaper. Printing is done on 30# white newsprint by a web offset press. Each page measures 10 inches wide and 10 inches deep. Columns are 2.374 inches wide with a .167-inch (one-sixth-inch) gutter. Advertisement sizes are listed above. We cannot be responsible for camera-ready ads not designed to our mechanical specifications.

We are on Macintosh platform using Quark XPress 8, Adobe Photoshop 5.0, Adobe Illustrator 9 and Adobe Acrobat Reader for PDF files. We are able to convert Adobe Pagemaker (Mac or PC) files to Quark files. Ads may be submitted on Zip disks (100 mb) or CDs. Email ads to ads@latemodeldigest.net.

Ad copy and camera-ready material is due in our offices by the dates specified below. We cannot be responsible for advertising materials which arrive after deadline. Deadlines are commonly Fridays before Wednesday publication. The printing schedule for the 2013 season:

Jan. 16 Jan. 11 Jan. 14
Jan. 30 Jan. 25 Jan. 28
Feb. 13 Feb. 8 Feb. 11
Feb. 27 Feb. 22 Feb. 25
March 13 March 8 March 11
March 27 March 22 March 25
April 10 April 5 April 8
April 24 April 19 April 22
May 8 May 3 May 6
May 22 May 17 May 20
June 5 May 31 June 3
June 19 June 14 June 17
July 3 June 28 July 1
July 17 July 12 July 15
July 31 July 26 July 29
Aug. 14 Aug. 9 Aug. 12
Aug. 28 Aug. 23 Aug. 26
Sept. 11 Sept. 6 Sept. 9
Sept. 25 Sept. 20 Sept. 23
Oct. 9
Oct. 4
Oct. 7
Oct. 23 Oct. 18 Oct. 21
Nov. 6 Nov. 1 Nov. 4
Nov. 20 Nov. 15 Nov. 18
Dec. 11 Dec. 6 Dec. 6

Send all advertising information, including camera-ready copy and specifications, to:

Late Model Digest
1192 H Andrews Road
Murphy, NC 28906

Call us at (828) 835-8286 or email us for information on various programs and discount packages. Our fax number is (828) 837-7718.

We reserve the right to reject any advertising that is deemed not to be in keeping with the standards of Late Model Digest.

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Late Model Digest - P.O. Box 340 - Murphy, NC 28906 - (828) 837-9539 - www.latemodeldigest.net